running

Wednesday, March 05, 2008

The Marketing Behind Running


What happens when Honda is the title sponsor for a marathon and has final approval on the creative?

The agency, Rubin, Postaer and Associates along with artist Andy Mueller put together a clever outdoor and print campaign that got L.A on the streets.

Read the article here.

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SPOILER ALERT

Soon we will be seeing new "Sound Mind Sound Body" print ads from ASICS in Runner's World, Men's Health, InStyle and Spin. For a sneak peak click here, here and here

Bonus points if you can tell me what ASICS means. Correct answer will appear in my next post.

6 Comments:

At 3:04 PM, Blogger Drusy said...

Maddy, here's my running playlist. You asked for suggestions on Twitter. Perhaps you'll find something you like. Send me yours?
After All This Time - Simon Webbe
In the Colors - Ben Harper & The Innocent Criminals
Real Girl - Mutya Buena
Respect - Aretha Franklin
Walking On Sunshine - Katrina & The Waves
Breakaway - Kelly Clarkson
Search for the Hero - M People
Survivor - Destiny's Child
Our Song - Taylor Swift
Another Mystery - Dar Williams
Pink Light - Laura Veirs
Stranded - Slackstring
Snow (Hey Oh) - Red Hot Chili Peppers
Wiseman - Slightly Stoopid
Keep This Fire Burning - Beverley Knight
Kawan - Bikram Singh
Lucky This Time - Greg Tannen
Even If - Girlyman
Waiting for My Blue Sky - Kalai
Miniature Disasters - KT Tunstall
Steal My Kisses - Ben Harper & The Innocent Criminals
Love Generation - Bob Sinclar featuring Gary Pine
Silver Lining - Rilo Kiley
Fall stories - Girlyman
New Shoes - Paolo Nutini
Beautiful Girls - Sean Kingston
Unravel - Lynn Miles
Do You Believe In Magic? - The Lovin' Spoonful
Suddenly I See - KT Tunstall
I'm Not Missing You - Stacie Orrico
Proud - Heather Small
Ready to Run - Dixie Chicks
Coming Around Again - Simon Webbe
Put Your Records On - Corinne Bailey Rae
Sugar Water Days - Fried
Hey Julie - Fountains of Wayne
Just A Ride - Jem
Closer to Fine - Indigo Girls
Shoes - Shania Twain
Endsless Road - Tommy Emmanuel

 
At 6:58 PM, Blogger Jamie said...

Bonus Point Entry: http://diabeticrunner.com/2007/10/26/anima-sana-in-corpore-sano/

 
At 1:15 AM, Blogger akshaye said...

Isn't that what it means.. sound body sound mind! I always wonder about asics doing video campaigns. I just haven't seen many from them.

 
At 10:39 PM, Blogger Adam Tinkoff said...

ASICS = Anima Sana In Corpore Sano, which, translated from Latin, means "Healthy soul in a healthy body"

 
At 1:15 AM, Blogger Susan said...

For a second there I thought you had signed up for LA! But, obviously, the race has passed.

 
At 9:38 PM, Blogger Gordon said...

It means all day I dream about sex. No, dang. That's adidas. Shoot. I dunno.

 

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