Wednesday, March 05, 2008

The Marketing Behind Running

What happens when Honda is the title sponsor for a marathon and has final approval on the creative?

The agency, Rubin, Postaer and Associates along with artist Andy Mueller put together a clever outdoor and print campaign that got L.A on the streets.

Read the article here.



Soon we will be seeing new "Sound Mind Sound Body" print ads from ASICS in Runner's World, Men's Health, InStyle and Spin. For a sneak peak click here, here and here

Bonus points if you can tell me what ASICS means. Correct answer will appear in my next post.


At 3:04 PM, Blogger Drusy said...

Maddy, here's my running playlist. You asked for suggestions on Twitter. Perhaps you'll find something you like. Send me yours?
After All This Time - Simon Webbe
In the Colors - Ben Harper & The Innocent Criminals
Real Girl - Mutya Buena
Respect - Aretha Franklin
Walking On Sunshine - Katrina & The Waves
Breakaway - Kelly Clarkson
Search for the Hero - M People
Survivor - Destiny's Child
Our Song - Taylor Swift
Another Mystery - Dar Williams
Pink Light - Laura Veirs
Stranded - Slackstring
Snow (Hey Oh) - Red Hot Chili Peppers
Wiseman - Slightly Stoopid
Keep This Fire Burning - Beverley Knight
Kawan - Bikram Singh
Lucky This Time - Greg Tannen
Even If - Girlyman
Waiting for My Blue Sky - Kalai
Miniature Disasters - KT Tunstall
Steal My Kisses - Ben Harper & The Innocent Criminals
Love Generation - Bob Sinclar featuring Gary Pine
Silver Lining - Rilo Kiley
Fall stories - Girlyman
New Shoes - Paolo Nutini
Beautiful Girls - Sean Kingston
Unravel - Lynn Miles
Do You Believe In Magic? - The Lovin' Spoonful
Suddenly I See - KT Tunstall
I'm Not Missing You - Stacie Orrico
Proud - Heather Small
Ready to Run - Dixie Chicks
Coming Around Again - Simon Webbe
Put Your Records On - Corinne Bailey Rae
Sugar Water Days - Fried
Hey Julie - Fountains of Wayne
Just A Ride - Jem
Closer to Fine - Indigo Girls
Shoes - Shania Twain
Endsless Road - Tommy Emmanuel

At 6:58 PM, Blogger Jamie said...

Bonus Point Entry:

At 1:15 AM, Blogger akshaye said...

Isn't that what it means.. sound body sound mind! I always wonder about asics doing video campaigns. I just haven't seen many from them.

At 10:39 PM, Blogger Adam Tinkoff said...

ASICS = Anima Sana In Corpore Sano, which, translated from Latin, means "Healthy soul in a healthy body"

At 1:15 AM, Blogger Susan said...

For a second there I thought you had signed up for LA! But, obviously, the race has passed.

At 9:38 PM, Blogger Gordon said...

It means all day I dream about sex. No, dang. That's adidas. Shoot. I dunno.


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